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We Can English: Sweden s Biggest Fails Using English in Ads Online Sale

Original price was: $24.95.Current price is: $12.48.
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15 - 22 Mar, 2025
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Description

ADDICTABLE CONTENT MADE IN THE GOOD OLD SWEDEN STRAIGHT OUTTA GARDEN Sweden, land of elks, modular furniture and upper-lip tobacco, has a strange quirk — its love for using English in its advertising, written with no help from native speakers. This freshly-arrived Irish immigrant’s natural reaction was to collect as many examples of this terrible yet hilarious English ad copy as possible. Presented here, with the question: CAN YOU ENGLISH? Paddy Kelly, born in Ireland, has soon spent half his life in Sweden. A longtime writer, published in places ranging from The Irish Times and The Local Sweden to Analog Science Fiction, he now works with coding and innovation in Stockholm.

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